The Open Advertising Platform for Every Category
Full-stack programmatic advertising built for the categories others reject. Cannabis. Political. Gambling. And everything in between.
Full-Stack Advertising Technology
Three integrated products that power modern advertising across every channel and category.
Commerce Media
Monetize your marketplace with sponsored product ads. On-site advertising that drives sales directly within your ecommerce experience.
Marketplace PartnersProgrammatic DSP
Reach audiences across 1M+ websites, CTV, audio, and mobile apps. Real-time bidding with ML-optimized bid pricing.
Demand SideCustomer Data Platform
Unify first-party data across touchpoints. Build audiences, resolve identities, and activate segments in real-time.
Data & AudiencesReach Audiences Everywhere
Deliver campaigns across every major advertising channel from a single platform.
Display
Standard IAB sizes, rich media, interstitial
Video
Pre-roll, mid-roll, outstream VAST 4.2
Connected TV
Hulu, Roku, Peacock, Fire TV
Audio
Spotify, podcasts, streaming radio
Native
In-feed, recommendation, content ads
Commerce
Sponsored products, marketplace ads
Launch Campaigns in Minutes
Three simple steps to reach your audience at scale.
Create
Set up campaigns with precision targeting: geo, device, audience, dayparting, and frequency caps.
Activate
Your ads compete in real-time auctions across premium publishers via OpenRTB 2.6 bid requests.
Measure
Full-funnel attribution from impression to purchase. View-through, click-through, and multi-touch.
Advertise Anything Legal. Compliantly.
Purpose-built compliance infrastructure for the categories that need it most.
Geo-Fencing
Ads only served in jurisdictions where your product is legal. State-level and municipal-level targeting.
Age Verification
21+ verification for cannabis and gambling categories. COPPA compliance for all campaigns.
Disclosure Engine
Automatic "Paid for by..." disclosures for political advertising. FEC and state-level compliance.
Publisher Safety
Brand-safe inventory with IAB category filtering. Content verification and domain blocklists.
Audit Trail
3-year compliance logs for full regulatory transparency. Every impression, click, and conversion tracked.
Turn Your Marketplace into a Media Channel
Integrate the Adverta Commerce Media SDK and start monetizing your product listings with sponsored ads. Lightweight, fast, and built for any ecommerce platform.
Built for Ad Exchange Integration
Enterprise-grade infrastructure designed to meet the requirements of major ad exchanges and supply-side platforms.
| Specification | Details |
|---|---|
| Protocol | OpenRTB 2.6 |
| Response Time | < 100ms p99 latency |
| Throughput | 50,000+ queries per second |
| Ad Formats | Banner, Video (VAST 4.2), Native (OpenRTB Native 1.2), Audio, CTV |
| Privacy | GDPR (TCF v2), CCPA, GPP 1.0, COPPA |
| Supply Chain | schain 1.0, ads.txt, sellers.json, app-ads.txt |
| Targeting | Geo (country/state/DMA/zip), Device, IAB Category, Audience Segments, Frequency, Daypart |
| Attribution | Last-click, view-through (24h), multi-touch |
| Infrastructure | Multi-region (US-East, US-West, EU-West), auto-scaling, 99.9% uptime SLA |
| Integrations | Prebid.js, Google Ad Manager, Amazon TAM, Index Exchange |
Ready to Reach Your Audience?
Whether you're a cannabis brand, political campaign, or marketplace partner — Adverta gives you the technology to advertise at scale.