Adverta, Inc. ("Adverta," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website adverta.pro, use our advertising platform at app.adverta.pro, or interact with our advertising technology services (collectively, the "Services").
By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
1.1 Information You Provide Directly
- Account Information: When you create an account, we collect your name, email address, company name, phone number, and billing information.
- Campaign Data: Information you provide when creating advertising campaigns, including creative assets, targeting parameters, and budget details.
- Communications: When you contact us for support, submit a demo request, or communicate with us via email.
- Payment Information: Billing addresses, payment method details (processed by our PCI-compliant payment processor; we do not store full card numbers).
1.2 Information Collected Automatically
- Log Data: IP address, browser type, operating system, referring URLs, pages viewed, access times, and clickstream data.
- Device Information: Device type, unique device identifiers, screen resolution, and language preferences.
- Advertising Data: Bid request and response data, impression data, click data, and conversion data processed as part of our advertising platform operations.
- Cookies and Similar Technologies: We use cookies, pixel tags, and similar technologies as described in Section 6 below.
1.3 Information from Third Parties
- Supply-Side Platforms (SSPs): Bid request data received via OpenRTB protocol, which may include anonymized device identifiers and contextual signals.
- Data Partners: Audience segment data from licensed third-party data providers.
- Public Sources: Publicly available business information used for sales and marketing purposes.
2. How We Use Information
We use the information we collect for the following purposes:
- Platform Operations: To provide, maintain, and improve our advertising platform, including real-time bid processing, campaign delivery, and reporting.
- Account Management: To create and manage your account, process payments, and provide customer support.
- Ad Delivery and Optimization: To serve targeted advertisements, optimize bidding algorithms, and measure campaign performance.
- Compliance: To ensure compliance with advertising regulations, including geo-fencing for regulated product categories, age verification, and political advertising disclosure requirements.
- Fraud Prevention: To detect and prevent invalid traffic, click fraud, and other fraudulent activity.
- Analytics: To analyze usage patterns, improve our Services, and develop new features.
- Communications: To send you service-related notices, updates, and marketing communications (with your consent where required).
- Legal Obligations: To comply with applicable laws, regulations, and legal processes.
3. Data Sharing and Disclosure
We may share information in the following circumstances:
- Service Providers: With trusted vendors who assist us in operating our platform, including cloud hosting providers, payment processors, and analytics services. These providers are contractually bound to use data only for the purposes we specify.
- Advertising Partners: Bid request and response data shared with ad exchanges, SSPs, and demand-side platforms as part of the programmatic advertising process.
- Clients: Aggregated campaign performance data shared with advertisers and publishers using our platform.
- Legal Requirements: When required by law, subpoena, court order, or similar legal process, or when we believe disclosure is necessary to protect our rights or the safety of others.
- Business Transfers: In connection with a merger, acquisition, financing, or sale of assets, your information may be transferred to the acquiring entity.
- With Your Consent: When you have given us explicit consent to share your information.
We do not sell personal information to third parties as defined under the California Consumer Privacy Act (CCPA).
4. Your Rights
4.1 Rights Under CCPA (California Residents)
If you are a California resident, you have the following rights:
- Right to Know: You can request information about the categories and specific pieces of personal information we have collected about you.
- Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out: You can opt out of the sale of your personal information (though we do not sell personal information as defined by CCPA).
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
4.2 Rights Under GDPR (EEA, UK, and Swiss Residents)
If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the following rights:
- Access: You can request a copy of the personal data we hold about you.
- Rectification: You can request correction of inaccurate personal data.
- Erasure: You can request deletion of your personal data under certain circumstances.
- Restriction: You can request that we restrict processing of your personal data.
- Portability: You can request a machine-readable copy of your personal data.
- Objection: You can object to processing based on legitimate interests.
- Withdraw Consent: Where processing is based on consent, you can withdraw that consent at any time.
We process personal data under the IAB Europe Transparency and Consent Framework (TCF v2) and comply with the Global Privacy Platform (GPP) signals.
To exercise any of these rights, please contact us at privacy@adverta.pro.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Account Data: Retained for the duration of your account plus 30 days after deletion.
- Campaign and Advertising Data: Retained for 3 years to meet compliance and audit requirements for regulated advertising categories.
- Log Data: Retained for 90 days for security and fraud prevention purposes.
- Financial Records: Retained for 7 years as required by tax and accounting regulations.
6. Cookies and Tracking Technologies
We use the following types of cookies and tracking technologies:
| Type | Purpose | Duration |
|---|---|---|
| Essential | Authentication, security, and platform functionality | Session / 1 year |
| Analytics | Understanding how visitors use our website | Up to 2 years |
| Advertising | Frequency capping, attribution, and measurement | Up to 1 year |
| Preferences | Remembering your settings and preferences | Up to 1 year |
You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our Services.
7. Data Security
We implement industry-standard security measures to protect your information, including:
- Encryption in transit (TLS 1.3) and at rest (AES-256)
- SOC 2 Type II aligned security controls
- Regular penetration testing and vulnerability assessments
- Role-based access controls with multi-factor authentication
- Network monitoring and intrusion detection systems
While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
8. Children's Privacy
Our Services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will promptly delete it. Our platform enforces COPPA compliance and provides age-gating controls for campaigns targeting regulated product categories.
9. International Data Transfers
Our Services are operated from the United States, with infrastructure in US-East, US-West, and EU-West regions. If you are located outside the United States, your information may be transferred to and processed in the United States. We rely on Standard Contractual Clauses (SCCs) approved by the European Commission for transfers of personal data from the EEA to the United States.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last updated" date. Your continued use of the Services after such changes constitutes acceptance of the updated Privacy Policy.
11. Contact Us
If you have questions about this Privacy Policy, please contact us:
- Email: privacy@adverta.pro
- General Inquiries: sales@adverta.pro
- Website: adverta.pro